I've never read Penny Arcade before, but Steve Jackson pointed it out today and I took a look. It's been a few hours and I'm still giggling over the last ad about the Snake Cover in Monday's Edition.
'wA-w&rd - adjective
1 : following one's own capricious, wanton, or depraved inclinations : Ungovernable
2 : following no clear principle or law : Unpredictable
3 : opposite to what is desired or expected : Untoward